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In-Store Experiences

Do I need an appointment/reservation for the in-store experiences?

Most in-store experiences operate daily on a first come, first serve basis, with no reservations required with the following exceptions: Jellycat Diner & the FAO-Abulous Custom Makeup Kit Experience. These in-store experiences DO require a reservatio

Custom Makeup Kit Experience

For the makeup experience, we advise making a reservation ahead of time. A reservation can be made through this link by scrolling down to the experience and clicking "book now" https://faoschwarz.com/pages/in-store-experiences-first-floor You will al

What happens at your Opening Ceremony?

Each day one of our world-famous Toy Soldiers will welcome the crowds waiting on the Plaza at Rockefeller Center to our World of Toys. Please get here a few minutes before opening to enjoy the show. Please note we do not do our opening ceremony durin

FAO Schwarz 2024.