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In-Store Experiences

Do I need an appointment/reservation for the in-store experiences?

Most in-store experiences operate daily on a first come, first serve basis, with no reservations required with the following exceptions: Jellycat Diner & the FAO-Abulous Custom Makeup Kit Experience. These in-store experiences DO require a reservatio

Jellycat Diner

Reservations are required to purchase the Jellycat Diner Experience, including the Pizza, Burger, Waffle, Pancake, Bagel and Hotdog.The other regular Jellycat items can be browsed and purchased with no reservation.For the most up to date release sche

Custom Makeup Kit Experience

For the makeup experience, we advise making a reservation ahead of time. A reservation can be made through this link by scrolling down to the experience and clicking "book now" https://faoschwarz.com/pages/in-store-experiences-first-floor You will al

What happens at your Opening Ceremony?

Each day one of our world-famous Toy Soldiers will welcome the crowds waiting on the Plaza at Rockefeller Center to our World of Toys. Please get here a few minutes before opening to enjoy the show. Please note we do not do our opening ceremony durin

FAO Schwarz 2024.